A must read for:
- supermarket entrepreneurs
- grocery retail companies
- professional consultants
- retail students and professors
With best cases: Webvan, Peapod, Walmart, Amazon, Instacart, Tesco, Asda, Ocado, Albert Heijn, Picnic, HelloFresh and India online grocery retail.
Solutions in detail: Direct Home Delivery and Pick-up Points, Full Range Online and the Food Box, pricing strategies and traffic building, delivery fees and subscriptions. And last but not least: the updated Online Cost Model of RetailEconomics.
DO YOU RECOGNIZE THE FOLLOWING CHALLENGES?
Price transparency. How to deal with extremely high online price transparency
Pure players have high entrance costs. High investments in software and acquisition
Competing in a difficult market. How to compete with traditional supermarkets
Additional costs higher than value. Customers prefer (expensive) home delivery
Margins are low. Gross margin is not sufficient to cover home delivery
Smartphones. The use of smartphones is rising, but a smartphone needs an app
Critical customer demands. Customers prefer (expensive) short delivery times
JOOST VAN DER LAAN WROTE THE REPORT
Drs. Joost van der Laan is director of RetailEconomics. During his career he worked as manager and consultant with many retail companies, international brand suppliers, consultancy firms and universities. He developed the first online grocery cost model.
THE E-BOOK ANSWERS MANY QUESTIONS
In eight information-rich chapters:
√ The 2000 hype. What can we learn from the online grocery hype disaster in 2000?
√ International markets. How fast are markets growing of online grocery retailing?
√ Triggers. What are the dynamic triggers of online grocery retail?
√ Membership in the US. How is the membership model a success in the US?
√ Home delivery in the UK. How is high quality distribution a success in the UK?
√ Drives in France. How are “drives” a success in France?
√ Dutch competition. Omni-channel retailers are competing with new pure players
√ The Food Box dilemma. How is the Food Box potentially profitable but losing money?
√ Success factors. The most important success factors of marketing, logistics and IT?
√ Costs models. Intelligent cost modeling in each step of the online process
THE “NINE BATTLES OF ONLINE GROCERY”
Nine information-rich chapters:
1. The starting point. Business development of traditional retailers and new pure players
2. Assortment. The four successful assortment policies online
3. Presentation. Effective web design and product presentation
4. Pricing. Solving the dilemma of low online prices and high distribution costs
5. Growing and trust. Online opportunities for branding and traffic building
6. Customer retention. Keeping your customers happy and the impact on profitability
7. Ordering. Easy online ordering, check-out and dealing with substitutes
8. Order-picking. Organizing efficient and high quality order-picking of consumer orders
9. Home delivery. The last mile: efficient direct home delivery or cheap pick-up points